Use plenty of examples

For every line that you write, supporting it with in-usage examples from your previous work or a competitor’s work can have several benefits:

• It serves as clear and tangible proof of what works on design and what does not.
• It offers a straightforward frame of reference for designers when mockups cannot be created.
• It helps clarify your line of thought to your team more effectively and can be instrumental in getting them on board with your ideas.