Buttons imply actions, and verbs are the best tool for encouraging users to act. More importantly, the microcopy on the button label should also be clear and contextual about what happens or what users get when they click it. For example, "Unmute now" is a more descriptive label when compared to a vague "Yes."

Should the UX copy patterns for links be the same as for buttons? The difference between links and buttons is that the latter refers to the most important actions on a page. Links, on the other hand, encourage browsing and imply that after clicking, users will be redirected somewhere else. Links can be longer and more descriptive, allowing you to add more of a brand voice. Although a traditional "Learn more" link can be used sometimes, a more specific alternative like "View other case studies" or "Continue reading" tell users much more about what they will find after a click.