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Microcopy patterns for labels

Microcopy patterns for labels Bad Practice
Microcopy patterns for labels Best Practice

Labels are brief text commands used in menus, tags, inputs, and other interface elements. Though small, they shape user perceptions by guiding actions. While writing labels:

  • Avoid generic words and phrases. Words like “yes,” “no,” “okay,” “start,” “finish,” etc., aren’t explicit enough to describe what happens after users perform this action.
  • Use verbs with nouns for context, but not always. While verbs paired with nouns like "Edit profile" or "Delete page" help clarify actions, you don’t need to add a verb to every noun if the meaning is already clear. For example, labels like "Settings" or "Favorites" are self-explanatory and don’t require additional verbs. Keep it simple when the action is obvious.
  • Use nouns for actions that take users to other pages. Nouns do a great job indicating actions that occur on a different page — for example, "Addresses," “Favorites,” “Settings,” “Support,” etc. Nouns are also often encountered in labels for text inputs.
  • Be short. Set a limit of 3-4 words and try to stick to it. It’s okay to omit articles like “a,” “an”, and “the,” as they make a label longer and sound more complicated.
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