Microcopy patterns for labels
Labels are brief text commands used in menus, tags, inputs, and other interface elements. Though small, they shape user perceptions by guiding actions. While writing labels:
- Avoid generic words and phrases. Words like “yes,” “no,” “okay,” “start,” “finish,” etc., aren’t explicit enough to describe what happens after users perform this action.
- Use verbs with nouns for context, but not always. While verbs paired with nouns like "Edit profile" or "Delete page" help clarify actions, you don’t need to add a verb to every noun if the meaning is already clear. For example, labels like "Settings" or "Favorites" are self-explanatory and don’t require additional verbs. Keep it simple when the action is obvious.
- Use nouns for actions that take users to other pages. Nouns do a great job indicating actions that occur on a different page — for example, "Addresses," “Favorites,” “Settings,” “Support,” etc. Nouns are also often encountered in labels for text inputs.
- Be short. Set a limit of 3-4 words and try to stick to it. It’s okay to omit articles like “a,” “an”, and “the,” as they make a label longer and sound more complicated.