Microcopy patterns for notifications

Notifications can appear at times of anxiety or annoyance and can be exceptionally distracting or even intrusive. Here are some rules to keep in mind while writing notifications to make sure they don't irritate users:

• Keep it useful. Ask yourself, "Why do I need to send users this message? How does this notification help them?" If the notification requires users to take some action, be specific about it.
• Keep it short and simple. Cut any unnecessary words that don't add to the meaning of your text.
• Use a friendly tone. Avoid a patronizing tone — aim to bring on a smile and sound human. Don’t hesitate to use passive voice — it can feel more conversational, especially when focusing on the object or situation.