Color System for Monday.com

In this project, I did a hypothetical color redesign of the monday.com mobile app to make it more visually appealing and user-friendly.

My goal was to create a unique look that stands out from other apps and helps reduce user anxiety. I followed a clear process of research, choosing colors, testing their usability, and applying them to the app. Here’s a step-by-step look at how I approached the redesign.

1. Research and Project Selection

Context: I conducted a quick research on work management softwares, analyzing their visual identities and screens. I chose monday.com due to its relatively generic color palette and its similarity to Trello’s blue, identifying an opportunity for innovation.

2. Color Definition

Objective: I looked for a primary color that would neutralize the anxiety associated with work management softwares while creating a visually appealing and non-intrusive palette.

Process: After defining the primary color, I developed the color palette, ensuring the colors were not dull but still attracted attention in a balanced way.

3. Usability and Compliance Testing

Process: I conducted extensive usability and contrast tests to ensure all colors met WCAG standards.

Decision: The neutral colors were designed to be applicable in a dark mode as well, but I opted to create only a light mode due to accessibility guidelines.

4. Color Application

Implementation: I applied the colors to the example screen, maintaining the app’s clean look. I demonstrated the application of the primary colors and provided an example of how system messages would appear.

5. Project Presentation

Consistency: I completed the design phase and created the presentation using the selected colors, ensuring visual consistency and reinforcing the product's identity.