A/B Testing for Bumble's Onboarding Process

Good job overall! I like how clearly the goals, hypothesis, and test plan are structured.

The segmentation and guard-rail mindset show strong product thinking, and the flow logic in Variation B feels well thought through.

One thing I’d be curious to challenge is the hypothesis around the 90% completion rate, it feels quite ambitious for a dating onboarding. It might be interesting to clarify the baseline and expected uplift to make the success criteria more grounded.

Also, you might consider describing Variation A more neutrally, as a baseline flow, to keep the A/B framing unbiased.

Overall, the solid case has clear thinking behind the decisions.