User & Market Research Exercises
Explore hands-on “User & Market Research” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
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User research
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User personas
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Identify the app’s target audience
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The participants of customer interviews
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Refocus on users
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Avoid general questions
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Validate the problem
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Understand user needs
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Making customer interviewing a habit
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Talk to customers while they’re using your product/service
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Marketing and sales specialists
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Base your questions on user research
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Conducting market opportunity assessment
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A competitive analysis matrix
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User research methods
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Defining your research objectives
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Mapping user needs to AI strengths
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Identifying competitors
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User surveys
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Focus groups
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User insights integration
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A SWOT analysis
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Implementing customer interviews
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Market validation methods
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Customer journey mapping
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The Kano model
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Market research components
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Create actionable recommendations
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The pain points layer
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Conducting effective user interviews
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Effective user interviews
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Analyzing market trends and patterns
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Active listening techniques
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Competitor landscape mapping
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Creating empathy maps
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Analyze user feedback patterns
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Leveraging user interviews for discovery
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Calculate user impact metrics
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Market gap identification
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Primary vs. secondary research methods
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Recognize strategic opportunities
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Market opportunity writing
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Online reviews and feedback
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Identifying existing user expectations
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Identifying market gaps as opportunities
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SWOT analysis generation
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Your best insights hide in anomalies
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Research summary writing
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Market and user research responsibilities
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