Customer journey mapping visualizes the complete experience users have with your product or service, from initial awareness, such as seeing an advert for your product for the first time, to ongoing usage, like renewing a subscription after a year of loyal engagement. This powerful technique helps product teams identify pain points, moments of friction, and emotional highs and lows at each stage of interaction.

Journey maps reveal critical insights that might otherwise remain hidden. For example, you might discover that users struggle most during onboarding, or that a seemingly minor feature becomes crucial during regular use. These insights help prioritize product improvements where they'll have the greatest impact.

The visual nature of journey maps makes them excellent tools for creating alignment across teams. When everyone understands how users experience your product and where they encounter problems, it becomes easier to make user-centered decisions and justify product priorities to stakeholders.^[1]