Making customer interviewing a habit

Forming a habit of regular customer interviews is key for product teams to stay connected with user needs. Ideally, teams should aim to interview at least one customer every week. If this seems overwhelming, start small—try monthly interviews, then biweekly, and eventually aim for weekly. The consistency is more important than the number of interviews. It's better to talk to one customer every week than to have bursts of multiple interviews followed by no feedback for weeks.

One effective way to build this habit is by incorporating interviews into everyday interactions. For example, when users reach out for support, teams can gently nudge them to participate in a research interview. A simple email asking if they’d be open to a conversation and providing a link to schedule a call can make it easy.