Identify the app’s target audience

Apps must serve users, not creators' preferences. Success depends on meeting real user needs through both quantitative and qualitative research.

Quantitative research (surveys, analytics) reveals basic user data like age and location. However, qualitative research (interviews, observations) uncovers deeper insights about user behavior and preferences.

Research methods to understand users:

• Primary research: Conduct direct interviews with potential users to understand their daily challenges and needs
• Behavioral analysis: Observe how users currently solve problems your app aims to address
• Competitor research: Study user reviews and feedback on similar apps to identify gaps and opportunities
• User testing: Get feedback on early concepts to validate assumptions and refine solutions

This combined research guides both functionality and design decisions. For example, data about users' age and technical comfort helps determine appropriate interface complexity and navigation styles.