Product managers must deeply understand their users and the market landscape. This research responsibility forms the foundation for product decisions and strategy. Rather than building products based on assumptions, effective product managers gather insights directly from users and market analysis. User research involves methods like interviews, surveys, and usability testing to uncover needs, pain points, and behaviors. Market research examines competitive offerings, industry trends, and potential opportunities. Together, these research activities help identify gaps where new products or features can provide unique value.

Good product managers don't outsource all research to specialists. While they may work with dedicated researchers, they maintain regular direct contact with users themselves. This firsthand exposure builds empathy and intuition that informs better decision-making. They validate product ideas early through prototypes and concepts before investing in full development. This research mindset extends throughout the product lifecycle, not just during initial planning but continuously as the product evolves. By establishing regular feedback loops, product managers ensure the product adapts to changing user needs and market conditions.