Refocus on users

In design conflicts, focusing on users and their needs as the ultimate judges of your work is usually wise. This user-first approach fosters unity around a shared vision and objectives.

However, relying solely on user research to resolve every dispute isn't always possible, especially when:

• You’re in the early design phases and still figuring out your targeted audience
• You’re short on time and resources and can’t afford additional rounds of research now

In these situations, teams should base decisions on solid design principles, best practices, team expertise, and prior research findings. Nonetheless, incorporating user research, feedback, and testing remains a powerful method to validate assumptions, resolve disagreements, and refine designs.