Talk to customers while they’re using your product/service

A simple and effective way to recruit participants for customer interviews is by asking them while they're already using your product or service. Since users are already engaged, it's a great moment to get feedback. You can add a prompt in the product flow, like “Would you be willing to spend 20 minutes sharing your experience for a reward?” This quick ask can lead to valuable insights without disrupting their experience too much.

This strategy works best on high-traffic sites where you can quickly get responses. For lower-traffic sites, it may take longer, but you can still ask users to schedule an interview through a link. This approach helps automate the process and ensures you have a steady stream of interviews, without constantly searching for participants.

For new products with fewer users, you can apply this tactic by running ads to direct traffic to a landing page where you can recruit potential interviewees. This way, even before a full launch, you can gather early feedback.^[1]