Calculate user impact metrics

Sizing problems accurately is crucial for building effective strategy. Before committing to a theme, understand the true scale of the problem it addresses.

Start with the fundamental question: How many users are affected? But go deeper. Segment by user value, engagement, and growth potential. 1,000 paying customers matter more than 10,000 free users for most businesses.

Calculate frequency and severity. A problem affecting many users mildly might be less strategic than one affecting fewer users severely. Multiply reach × frequency × severity for true impact score. Connect user impact to business metrics. If this problem affects 30% of users and they generate 50% of revenue, that's a strategic priority. Always translate user impact into business impact. Use these calculations to validate themes. Each strategic theme should address problems with significant user impact. If you can't quantify meaningful impact, reconsider whether it deserves to be a strategic theme.