Create actionable recommendations

Actionable recommendations specify what to change, why it matters, and how to measure success. They connect user pain points to business outcomes, making the case for investment clear. Avoid vague suggestions like "improve user experience." Instead, specify exact changes: "Replace error message 'Invalid input' with 'Password must contain 8+ characters, including one number.'" Include implementation effort estimates (high/medium/low) and quick wins alongside strategic initiatives. Link each recommendation to journey map evidence and quantify expected improvements using baseline metrics.

Structure recommendations using a consistent format: problem statement, proposed solution, expected impact, and success metrics. For example:

• Problem: 42% of users abandon at email verification
• Solution: Implement instant in-app verification with SMS backup option
• Impact: Reduce abandonment to 15%, retaining 2,700 additional users monthly
• Metrics: Track verification completion rates and time-to-verify

This format gives teams everything needed to prioritize and implement.