Base your questions on user research

Some teams create "How might we" questions that are too broad, which can lead to solutions that don't target the core issues. For example, "How might we improve the user experience of the product?" is too vague and doesn't tie back to the key findings from discovery research.

To get better results, base your HMW questions directly on the top insights from your research. For instance:

• Problem: Usability tests reveal that our users aren't aware of the payment methods we offer.
• HMW: How might we increase awareness of our payment methods?

By focusing on specific problems, your HMW questions will generate solutions that are more relevant and actionable.^[1]