Product Strategy & Planning Lessons

Learn what UX research is and what it can be used for

Explore the key considerations of carrying out research that is bias-free, ethical, and non-exploitative

Discover what goes into setting up a solid UX research strategy to meet your design goals

Explore methods to gain a deeper understanding of all users to build accessible solutions

Discover practical techniques for organizing UX research activities, data, and findings to ensure easy access to valuable insights

Understand the value of conducting debrief sessions where you can reflect on and discuss findings, insights, and observations with your research team or stakeholders

Learn how to integrate fundamental psychological needs in design to enhance user loyalty and engagement

Learn essential qualitative UX research methods to gain valuable insights into user behavior and preferences, shaping impactful design decisions

Learn the art of conducting impactful user interviews that inform your design decisions effectively

Understand the core facets of the design thinking process.

Learn how to effectively organize information and improve usability through user-driven categorization

Learn how to nurture human qualities and build strong empathy towards users.

Explore best practices for formulating UX research questions that yield meaningful insights

Discover how to create user journey and experience maps to visualize the user's end-to-end experience, including touchpoints, emotions, pain points, and opportunities for improvement

Explore methods of learning about users and developing empathy towards them to gain crucial insights and create user-centric products.

Discover the power of quantitative UX research methods and uncover actionable data-driven insights to optimize user experiences effectively

Explore the use of personas in UX research, a powerful technique for creating representative user archetypes

Learn how to create effective surveys for UX research that enable you to gather valuable user feedback and uncover insights

Learn how to create impactful UX research reports that effectively communicate findings, insights, and recommendations to stakeholders

Learn how to get insights into the internal representations and understanding that users have about how your system or product works

Explore different UX research methods and learn how to choose one based on your project needs and available resources

Learn how to group and categorize user insights, observations, and ideas to identify patterns, themes, and opportunities

Explore the UX laws on how the human brain processes information to create intuitive and effective interfaces

Learn what a design workshop is and when it can be used during the design process

Explore the different design workshop types and understand how to choose one for your design goals

Learn how to secure a diverse and representative sample that provides valuable insights for your research studies

Learn to spot and mitigate the most common cognitive biases in UX design

Learn how to create empathy maps by capturing user perspectives, goals, influences, and feelings in order to develop a more empathetic and user-centered design approach

Discover ways to create a comprehensive UX interview guide that enables you to conduct insightful user interviews

Master the art of UX research analysis by learning effective methods for analyzing qualitative and quantitative data

Learn how to build a comprehensive analytics framework to drive data-informed product decisions

Explore how to conduct user testing and enhance the product's usability.

Explore the tools, techniques, activities, and materials you'll need to run a design workshop

Learn how to establish user trust, identify its components, and increase it

Embrace continuous discovery to turn rigid roadmaps into a flexible, learning-driven process for creating products that truly meet user needs

Explore the fundamental principles of IA and discover how they can transform your designs into user-friendly and scalable environments

Explore creative techniques to define problems in the design thinking process.

Understand the psychology involved in building delightful products that satisfy users

Understand how to leverage design thinking in leadership roles.

Learn the best practices to conduct fruitful ideation sessions.

Explore efficient ideation techniques and learn about the obstacles that might encounter you during the ideation stage.

Learn how to build workshop presentations that are visually appealing, concise, informative, and engaging.

Discover how to ethically utilize user psychology for persuasive design

Learn the steps involved in identifying the potential and viability of a product idea

Understand the steps involved in planning and organizing a successful design workshop

Learn how to create a high-level outline that guides your workshop agenda

Learn how to build an optimal balance between user needs and business goals during product discovery

Explore different warmup games you can use at the beginning of your workshop

Explore effective techniques to rank and refine your ideas for the next stages of design thinking.

Delve into the intricacies of ethical and sustainable design thinking practices.