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Service blueprint
Exercise

Service blueprint

Experience map
Exercise

Experience map

Acquisition funnel
Exercise

Acquisition funnel

Exercise

Micro-conversion tracking

Exercise

Touchpoint tracking

Journey mapping
Exercise

Journey mapping

Exercise

Identifying key touchpoints in the user lifecycle

Integrating feedback loops into the customer journey
Exercise

Integrating feedback loops into the customer journey

Understanding the basics of customer journey mapping
Exercise

Understanding the basics of customer journey mapping

Exercise

Measuring the impact of journey map improvements

Exercise

User state transitions

Exercise

What is customer journey tracking

Exercise

Creating journey maps for different user segments

User flow visualization
Exercise

User flow visualization

Exercise

Visualizing the path to user activation and engagement

Exercise

Building the business case

Service blueprint
Exercise

Service blueprint

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Matching map types to business objectives

Exercise

Cross-device journeys

Exercise

Journey stage metrics

User journeys
Exercise

User journeys

Exercise

Recognizing churn risk indicators in journey maps

Exercise

When to create customer journey maps

Exercise

Choosing maps for product development

Stakeholder mapping
Exercise

Stakeholder mapping

Analyzing emotional highs and lows in the journey
Exercise

Analyzing emotional highs and lows in the journey

Exercise

Channel attribution

Exercise

Journey friction points

User flows and task flows
Exercise

User flows and task flows

Customer journey mapping
Exercise

Customer journey mapping

Exercise

Current-state maps

The Kano model
Exercise

The Kano model

Exercise

Experience map

Exercise

Identify barriers to value

Create sprint-ready insights
Exercise

Create sprint-ready insights

Exercise

Selecting relevant layers

Identifying friction points in the customer journey
Exercise

Identifying friction points in the customer journey

Exercise

Measuring journey mapping ROI

Exercise

Leveraging journey maps for personalization strategies

The pain points layer
Exercise

The pain points layer

Exercise

Connect touchpoints to KPIs

Factor in your UX goals
Exercise

Factor in your UX goals

The touchpoints layer
Exercise

The touchpoints layer

Future state maps
Exercise

Future state maps

Frame insights effectively
Exercise

Frame insights effectively

Exercise

Journey mapping methods

Exercise

Highlight friction

Exercise

Who should be involved

Exercise

Define mapping architecture