Customer Journey Map Exercises
Explore hands-on “Customer Journey Map” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

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Service blueprint

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Experience map

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Acquisition funnel
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Micro-conversion tracking
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Touchpoint tracking

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Journey mapping
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Identifying key touchpoints in the user lifecycle

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Integrating feedback loops into the customer journey

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Understanding the basics of customer journey mapping
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Measuring the impact of journey map improvements
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User state transitions
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What is customer journey tracking
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Creating journey maps for different user segments

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User flow visualization
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Visualizing the path to user activation and engagement
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Building the business case

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Service blueprint

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Connecting digital and physical touchpoints
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Matching map types to business objectives
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Cross-device journeys
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Journey stage metrics

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User journeys
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Recognizing churn risk indicators in journey maps
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When to create customer journey maps
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Choosing maps for product development

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Stakeholder mapping

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Analyzing emotional highs and lows in the journey
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Channel attribution
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Journey friction points

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User flows and task flows

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Customer journey mapping
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Current-state maps

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The Kano model
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Experience map
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Identify barriers to value

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Create sprint-ready insights
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Selecting relevant layers

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Identifying friction points in the customer journey
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Measuring journey mapping ROI
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Leveraging journey maps for personalization strategies

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The pain points layer
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Connect touchpoints to KPIs

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Factor in your UX goals

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The touchpoints layer

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Future state maps

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Frame insights effectively
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Journey mapping methods
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Highlight friction
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Who should be involved
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