Cross-device journeys

Cross-device journeys track how customers interact with your product across different devices like phones, tablets, and computers. For example, many customers often start browsing on their phone during a commute, continue research on their work computer, and make final decisions on their home laptop. Understanding these patterns helps create a smoother experience across all devices.

User identification methods like login systems or device fingerprinting help connect these scattered interactions into one complete journey. For example, when a customer adds an item to their cart on mobile but purchases later on desktop, proper tracking shows this as one continuous journey rather than two separate events.

The key challenge lies in maintaining consistent data collection across devices while respecting user privacy. Analytics tools must piece together these fragmented interactions to show the true path to conversion, revealing opportunities to improve the experience on each device.