Micro-conversion tracking

Micro-conversions are the small steps customers take before making a final purchase or major action.^[1] These are like breadcrumbs that lead to your main goal. Common examples include newsletter signups, adding items to a wishlist, downloading a guide, or watching a product video.

Tracking these small actions helps predict which customers are most likely to convert. For instance, someone who reads your blog, then downloads a guide, and joins your newsletter is showing clear interest. Each micro-conversion adds up to tell a story about customer engagement and interest level.

Monitoring these smaller steps reveals which actions most often lead to sales. If 70% of customers who watch your product demo later make a purchase, you know that video is an important part of the journey. This insight helps you encourage more customers to take these helpful small steps.