Journey friction points

Journey friction points are obstacles that make it harder for customers to achieve their goals. These are like speed bumps in your customer's path — places where they get stuck, confused, or leave. Common friction points include slow loading pages, complicated checkout processes, or confusing navigation.

By looking at your analytics data, you can spot where customers typically run into trouble. For example, if many people abandon their shopping cart at the shipping information page, that's a friction point. Or if users repeatedly go back and forth between pages, they might be having trouble finding what they need.

Finding these problems is the first step to fixing them. Simple changes like clearer buttons, better error messages, or fewer form fields can make a big difference. Regular checking of your analytics helps catch new friction points early, keeping your customer journey smooth.