Customer journey mapping is a strategic tool that visualizes the entire user experience with your product or service. It outlines every interaction a customer has with your brand, from initial awareness to long-term engagement. This comprehensive view helps identify potential churn points and opportunities for enhancing user satisfaction.

Key components of a customer journey map include:

• Touchpoints: All instances where users interact with your product or brand.
• User actions: What customers do at each stage of their journey.
• Emotions: How users feel during different parts of their experience.
• Pain points: Areas of friction or dissatisfaction that could lead to churn.^[1]