Journey stage metrics

Journey stage metrics measure how customers move through different phases of their relationship with your product. Think of these stages like checkpoints in a race: awareness (discovering your product), consideration (comparing options), purchase (buying), and retention (staying as a customer).^[1] Each stage has its own success markers that help you understand if customers are progressing smoothly.

Basic metrics include how many people enter each stage and how many move forward to the next one. For example, out of 100 people who discover your product, you might track how many visit your pricing page and then how many become paying customers. These numbers tell you where customers might be getting stuck or losing interest.

Understanding these metrics helps identify which stages need improvement. If many customers leave during the consideration stage, you might need clearer product information or better pricing explanations. Regular tracking of these numbers helps spot problems early and shows if your improvements are working.