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Feature Marketing Exercises

Explore hands-on “Feature Marketing” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

Use exit-intent popups
Exercise

Use exit-intent popups

Collecting User Emails
Avoid confirmshaming
Exercise

Avoid confirmshaming

Collecting User Emails
Offer a friendly goodbye
Exercise

Offer a friendly goodbye

Collecting User Emails
Combination mark
Exercise

Combination mark

Design in Marketing
Set clear expectations
Exercise

Set clear expectations

Collecting User Emails
Provide visible exit options to make users feel in control
Exercise

Provide visible exit options to make users feel in control

14 Design Dark Patterns You’ll Want to Avoid
Ad banner
Exercise

Ad banner

Design in Marketing
Mark the exit
Exercise

Mark the exit

Collecting User Emails
Keep it simple
Exercise

Keep it simple

Collecting User Emails
Avoid being pushy
Exercise

Avoid being pushy

Collecting User Emails
Reduce efforts to subscribe
Exercise

Reduce efforts to subscribe

Collecting User Emails
Brand
Exercise

Brand

Design in Marketing
Make unsubscribing easy
Exercise

Make unsubscribing easy

Collecting User Emails
Avoid making users feel guilty and experience a fear of missing out
Exercise

Avoid making users feel guilty and experience a fear of missing out

14 Design Dark Patterns You’ll Want to Avoid
Privacy zuckering
Exercise

Privacy zuckering

14 Design Dark Patterns You’ll Want to Avoid
Make the Subscribe button obvious
Exercise

Make the Subscribe button obvious

Collecting User Emails
Marked text
Exercise

Marked text

HTML Formatting
Avoid asking trick questions
Exercise

Avoid asking trick questions

14 Design Dark Patterns You’ll Want to Avoid
Make promo code element visible
Exercise

Make promo code element visible

Entering a Promo Code
Scaremongering
Exercise

Scaremongering

14 Design Dark Patterns You’ll Want to Avoid
Sneaking items into users' carts
Exercise

Sneaking items into users' carts

14 Design Dark Patterns You’ll Want to Avoid
Exercise

Bait and switch

14 Design Dark Patterns You’ll Want to Avoid
Provide helpful defaults that improve user experience
Exercise

Provide helpful defaults that improve user experience

14 Design Dark Patterns You’ll Want to Avoid
Avoid hiding costs to lure users in
Exercise

Avoid hiding costs to lure users in

14 Design Dark Patterns You’ll Want to Avoid
Disguised ads
Exercise

Disguised ads

14 Design Dark Patterns You’ll Want to Avoid
Avoid forcing users to stay subscribed
Exercise

Avoid forcing users to stay subscribed

14 Design Dark Patterns You’ll Want to Avoid
Offer incentives for continuing
Exercise

Offer incentives for continuing

Canceling Subscription
Provide clear and accurate information based on user needs
Exercise

Provide clear and accurate information based on user needs

14 Design Dark Patterns You’ll Want to Avoid
Friend spam
Exercise

Friend spam

14 Design Dark Patterns You’ll Want to Avoid
Price comparison prevention
Exercise

Price comparison prevention

14 Design Dark Patterns You’ll Want to Avoid
Export files in bulk
Exercise

Export files in bulk

Share & Collaborate on Figma
Implementing the hero's journey
Exercise

Implementing the hero's journey

Storytelling in UX Design
Flat bevel (chamfer)
Exercise

Flat bevel (chamfer)

Modeling Operations
Service advertisement
Exercise

Service advertisement

Service Design Prototyping Methods
Frontstage actions
Exercise

Frontstage actions

Service Blueprinting
Exercise

The role of animations and transitions in UX storytelling

Storytelling in UX Design
Empathy maps for better user understanding
Exercise

Empathy maps for better user understanding

Storytelling in UX Design
Crafting a consistent brand voice in UX
Exercise

Crafting a consistent brand voice in UX

Storytelling in UX Design
Visualizing user journey with scenarios and storyboards
Exercise

Visualizing user journey with scenarios and storyboards

Storytelling in UX Design
The power of feedback in UX storytelling
Exercise

The power of feedback in UX storytelling

Storytelling in UX Design
User personas and their importance
Exercise

User personas and their importance

Storytelling in UX Design
Imposing the fear of missing out
Exercise

Imposing the fear of missing out

Deceptive Patterns
Microcopy in UX storytelling
Exercise

Microcopy in UX storytelling

Storytelling in UX Design
Storytelling and UX
Exercise

Storytelling and UX

Storytelling in UX Design
Intrinsic motivation
Exercise

Intrinsic motivation

Psychological Theories Behind Gamification
Extrinsic motivators work for low-value tasks
Exercise

Extrinsic motivators work for low-value tasks

The Nature of Motivation in Gamification
Image highlights
Exercise

Image highlights

Modifying Images in Figma
Discovery
Exercise

Discovery

The Anatomy of Fun
Creating compelling variable rewards
Exercise

Creating compelling variable rewards

Designing Sticky Features
Targeting at-risk segments with tailored offers
Exercise

Targeting at-risk segments with tailored offers

Segmentation and Churn Prevention Strategies