Disguised ads are the chameleons of the marketing world. Their purpose is to adjust and blend with the website or app to match their surroundings. These ads may look like other content or navigation elements so that users accidentally click on them. On social networks, ads can look like friends' posts; on sites with software, fake download buttons can lead to other web pages with ads.

Using disguised ads won't gain your users' trust, so clearly and transparently indicate ads.