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Service blueprint
Exercise

Service blueprint

Experience map
Exercise

Experience map

Customer journey map
Exercise

Customer journey map

Empathy map
Exercise

Empathy map

Site Map
Exercise

Site Map

Automation vs. AI-powered experiences
Exercise

Automation vs. AI-powered experiences

Journey mapping
Exercise

Journey mapping

Mapping the onboarding experience for new users
Exercise

Mapping the onboarding experience for new users

Exercise

Building the business case

User expectation mapping
Exercise

User expectation mapping

Service blueprint
Exercise

Service blueprint

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Matching map types to business objectives

Exercise

Pain point synthesis

Tone mapping
Exercise

Tone mapping

Exercise

Understanding the peak-end rule

User journeys
Exercise

User journeys

Exercise

When to create customer journey maps

Implementing the Hook model - variable reward and investment
Exercise

Implementing the Hook model - variable reward and investment

Exercise

Choosing maps for product development

Stakeholder mapping
Exercise

Stakeholder mapping

User flows and task flows
Exercise

User flows and task flows

Customer journey mapping
Exercise

Customer journey mapping

Exercise

Current-state maps

Service blueprints
Exercise

Service blueprints

Exercise

Experience map

Create sprint-ready insights
Exercise

Create sprint-ready insights

Exercise

Selecting relevant layers

Exercise

Measuring journey mapping ROI

The pain points layer
Exercise

The pain points layer

Exercise

Connect touchpoints to KPIs

Exercise

Build data-driven mapping systems

The touchpoints layer
Exercise

The touchpoints layer

Future state maps
Exercise

Future state maps

Exercise

Journey mapping methods

Exercise

Who should be involved

Exercise

Define mapping architecture

Exercise

Assess mapping maturity

Exercise

Recognize strategic opportunities

Exercise

Establish feedback loops

Exercise

Organizing findings to reveal insights

What is customer journey mapping?
Exercise

What is customer journey mapping?

Visual facilitation tools
Exercise

Visual facilitation tools

Exercise

A brief history of Scrum and XP

Identifying the illusion of certainty in planning
Exercise

Identifying the illusion of certainty in planning

Journey maps and story mapping in agile teams
Exercise

Journey maps and story mapping in agile teams

Exercise

Organize journeys and sub-journeys

The opportunities layer
Exercise

The opportunities layer

Online reviews and feedback
Exercise

Online reviews and feedback

Exercise

Identify strategic misalignments