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Service blueprint
Exercise

Service blueprint

Experience map
Exercise

Experience map

Customer journey map
Exercise

Customer journey map

Empathy map
Exercise

Empathy map

Site Map
Exercise

Site Map

Automation vs. AI-powered experiences
Exercise

Automation vs. AI-powered experiences

Service blueprint
Exercise

Service blueprint

Exercise

Choosing maps for product development

User flows and task flows
Exercise

User flows and task flows

Exercise

Experience map

Exercise

Building the business case

Journey mapping
Exercise

Journey mapping

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Matching map types to business objectives

Exercise

Pain point synthesis

Tone mapping
Exercise

Tone mapping

Exercise

Understanding the peak-end rule

Exercise

When to create customer journey maps

Exercise

Current-state maps

Mapping the onboarding experience for new users
Exercise

Mapping the onboarding experience for new users

User expectation mapping
Exercise

User expectation mapping

Exercise

Define mapping architecture

Create sprint-ready insights
Exercise

Create sprint-ready insights

Exercise

Selecting relevant layers

Exercise

Establish feedback loops

Exercise

Measuring journey mapping ROI

What is customer journey mapping?
Exercise

What is customer journey mapping?

User journeys
Exercise

User journeys

The pain points layer
Exercise

The pain points layer

Exercise

Connect touchpoints to KPIs

Implementing the Hook model - variable reward and investment
Exercise

Implementing the Hook model - variable reward and investment

Exercise

User journey narratives

Stakeholder mapping
Exercise

Stakeholder mapping

Define purpose and set objectives
Exercise

Define purpose and set objectives

Customer journey mapping
Exercise

Customer journey mapping

The impact/effort matrix
Exercise

The impact/effort matrix

Exercise

Bridging research, design, and strategy

Future state maps
Exercise

Future state maps

Service blueprints
Exercise

Service blueprints

Customizing layers for personas
Exercise

Customizing layers for personas

Exercise

Journey mapping methods

Exercise

Recognize strategic opportunities

Establish naming conventions
Exercise

Establish naming conventions

Identifying the illusion of certainty in planning
Exercise

Identifying the illusion of certainty in planning

Online reviews and feedback
Exercise

Online reviews and feedback

Exercise

Identify strategic misalignments

Exercise

Build data-driven mapping systems

Exercise

Measure delivery impact

Mapping user expertise levels
Exercise

Mapping user expertise levels

Establish ownership models
Exercise

Establish ownership models