Mapping the onboarding experience for new users

The onboarding experience is crucial in setting the tone for users’ journey and can significantly impact long-term retention. A well-designed onboarding process helps users quickly understand the value of your product and how to use its key features effectively. By mapping this experience, you can identify potential drop-off points and opportunities for improvement.

Key elements to consider when mapping the onboarding experience include:

• First-time app open or website visit
• Account creation process
• Product tour or feature introduction
• First meaningful action within the product
• Early wins or value realization moments

Understanding these touchpoints allows you to streamline the onboarding process, reduce friction, and increase the likelihood of user activation and retention.^[1]