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This project showcases the UX design process for Craftify, an e-commerce app focused on handmade and artisanal products. It highlights user research, wireframing, prototyping, and usability testing to create a seamless and visually appealing shopping experience. The design emphasizes intuitive navigation, personalized recommendations, and a clean, modern aesthetic to enhance user engagement.

You can find the complete case study here: Craftify on Behance.

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5 reviews


Great job on your project! I've listed below a few things that could be tweaked to make the project event better :)

  • Although the logo looks attractive and interesting in a larger format, when it is made smaller, especially in the navbar in the lighter version, it becomes unreadable and less attractive with the shadow. I'd consider either removing it from the top bar, especially since it's not needed on a mobile app (user is likely aware what app they opened), or making the logo more "flat" (reducing shadows, reducing complexity of logo) which will make it better for scaling.
  • Overall I would limit the use of such intense shadows under the logo, buttons. Although this is subjective and trends do come back around, it could be seemed as old-fashioned by today's standards. It is good to note what design trends are popular and aligning with them as clients typically are drawn to such solutions :)
  • Be careful with adjusting and spacing - the text within your buttons is not entered vertically (eg. in the "next" button, there should be more space under the copy), likewise in the product cards their titles are almost glued to the top image, making it harder to read.
  • Pay attention to the size of text - it should not be smaller than 12 px, and that size is usually reserved only for the least important copy like captions. Using decorative fonts in those cases makes it very difficult to read even if it is 12 px (example - product item name).

I hope these comments help and give you some guidance for your future projects!


Really well-structured Craftify E-Commerce App case study! The design feels thoughtful, and the user flow is clear. Love the attention to detail in the visuals and presentation. Maybe adding more insights on usability testing or user feedback could make it even stronger, but overall, great work!


Great job on the case study 

The design looks clean and fits well with handmade products. I like how you focused on research and usability testing. 

Maybe add more details on user feedback what problems did they face, and how did you fix them? That would make it even better. 

Keep it up


Great work on this e-commerce case study! 👏

The overall design is elegant, and I appreciate the effort put into crafting a visually appealing presentation.

That said, I believe some sections of the case study could benefit from a bit more detail, especially in terms of storytelling. Strengthening the narrative will help make the case study even more engaging and insightful.

From a UI perspective, I recommend minimizing or avoiding shadows to achieve a simpler, cleaner aesthetic. Furthermore, refining the spacing and layout will enhance readability and improve navigation.

Overall, it’s a fantastic piece—just a few tweaks, and it will be even stronger!

Thank you, i will think about my shadows, i like inside shadows so much, so I'm using a lot :D
I know that very well "love the shadow" but one of my mentors told me a very important rule: ( Design is not about what you love as a designer but about what your user loves and needs ) so .....
(edited)

Great job on everything!

The only negative thing I have to share is that the logo is a bit too "raised"; it would be better if it was more "flat".

Your time spent on this really shows!


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