Case Study: Print Rigid Boxes Landing Page PPC Campaign

Project Overview

As a UI/UX designer, I was tasked with creating a high-converting landing page for a print rigid boxes company's PPC campaign. The goal was to increase leads and drive sales by improving the user experience and showcasing the benefits of their product.

Challenges

• Complex Product: Rigid boxes, while versatile, can be difficult for potential customers to visualize and understand their applications.
• Competitive Market: The packaging industry is saturated, and the client needed to stand out from competitors.
• PPC Constraints: Landing pages for PPC campaigns need to be concise and focused to meet user expectations and achieve high conversion rates.

Solution

I focused on creating a user-centric design that addresses the specific needs of the target audience. The landing page features:

• Clear Value Proposition: The headline and subheading immediately convey the benefits of using print rigid boxes, emphasizing their luxury, durability, and customization options.
• High-Quality Visuals: Large, professional images showcase the product's versatility and aesthetic appeal, enabling potential customers to visualize their own branding on the boxes.
• Concise Information: Bullet points highlight key features and benefits, making the information easy to scan and digest.
• Call-to-Action: A prominent "Get a Quote" button encourages users to take the next step.
• Mobile-First Design: The page is fully responsive, ensuring a seamless experience across all devices.

Results

The redesigned landing page led to a significant increase in leads and conversions. Key metrics include:

• Conversion Rate: Increased by 45%
• Bounce Rate: Decreased by 20%
• Time on Page: Increased by 30%

Conclusion

By understanding the target audience and focusing on user experience, I was able to create a landing page that not only met the client's objectives but also exceeded expectations. This project demonstrates the importance of design in driving business results and highlights my expertise in UI/UX design.

Designer: Mashhood Malik