Market Analysis Exercises
Explore hands-on “Market Analysis” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
Exercise
Initial evaluation of an app Idea
Exercise
Perform competitive analysis
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Assessing opportunities
Exercise
Frameworks for product decisions
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Conducting market opportunity assessment
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Analyzing competitive landscape
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A competitive analysis matrix
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Defining your research objectives
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Learning from trade-off decisions
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Identifying competitors
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Competitor influence
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Market research components
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A SWOT analysis
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Defining product strategy
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Spotting behavioral patterns
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Prioritizing user feedback
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Analyzing market trends and patterns
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Market validation methods
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Market gap identification
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Market opportunity writing
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SWOT analysis generation
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Competitor landscape mapping
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Market and user research responsibilities
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Primary vs. secondary research methods
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Pricing strategy analysis
Exercise
Competitive positioning statements
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Identifying market gaps as opportunities
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Comparing the value propositions of competing products
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Market trend synthesis
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Market sizing
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Competitive landscape mapping
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Assess potential upside and opportunity size
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Target market vs. target audience
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Understand and profile competitors
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Run a SWOT analysis
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Comparing growth paths with Ansoff’s matrix
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Porter's 5 forces
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What patterns really matter?
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Mapping the product into the value chain
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International pricing considerations
Exercise
Go to market with your new launch
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Customer segmentation
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Identify competitors
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Create an industry overview
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Market opportunity evaluation
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Competitive pricing analysis
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Using competitive analysis in marketing strategy
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Anticipating changes in technology and behavior
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Prioritize competitors
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