Competitive positioning statements

ChatGPT can generate compelling positioning statements by analyzing competitive differences and market perceptions. Start with a prompt like: "Create positioning statements for Figma, Sketch, and Adobe XD. Focus on their unique value propositions, target users, and key differentiators."

For refined positioning, prompt: "Write a positioning statement for a new design tool competing with Figma. Position as more collaborative than Figma, more affordable than Adobe, and more powerful than Canva. Include specific proof points."

Test effectiveness with something like: "Which positioning angle would resonate most with design teams at startups? How could we defend this position against competitor responses?" This will make your positioning both compelling and defensible.