Competitive landscape mapping

Competitive landscape mapping visualizes where competitors position themselves in the market. This exercise reveals market gaps, overcrowded segments, and differentiation opportunities.

Common frameworks include:

• Perceptual maps plot competitors on two key dimensions customers care about, like price vs. quality or simplicity vs. power
• Feature matrices compare specific capabilities across competitors
• Market share analysis shows relative strength and momentum of different players.

Keep in mind that direct competitors offer similar solutions to the same customers. Indirect competitors solve the same problem differently. Potential competitors might enter from adjacent markets. Understanding all 3 types helps anticipate market dynamics and strategic moves.