Business & Technical Fundamentals for PMs
Acquire essential business acumen and technical literacy to excel as a modern product manager
About this course
Product management sits at the intersection of business strategy and technical execution, requiring practitioners to speak both languages fluently. The modern PM must understand how businesses operate, from revenue models to market dynamics, while also grasping technical concepts that enable meaningful collaboration with engineering teams. Without this dual foundation, PMs struggle to make informed decisions, prioritize effectively, or communicate product vision across diverse stakeholders.
This course bridges the gap between business and technology through practical frameworks and real-world applications. You'll explore essential business concepts, including financial metrics, market analysis, and strategic planning, alongside technical fundamentals covering software architecture, development processes, and data management. Each lesson builds upon the previous, creating a cohesive understanding of how business objectives translate into technical requirements and vice versa.
By mastering these fundamentals, you'll gain the confidence to participate in strategic discussions with executives, contribute meaningfully to technical planning sessions, and make data-driven decisions that balance business viability with technical feasibility. Whether you're transitioning into product management or strengthening your existing skillset, this course provides the essential knowledge foundation every successful PM needs in today's technology-driven business landscape.
Details
Prerequisites
Skills you’ll gain with course:
Syllabus
Business Foundations
Level Test
Technical Fundamentals
Level Test
Data & Analytics
Level Test
Strategic Integration
Level Test
Earn a certificate of completion
Meet your course instructor
Moshe is a product management leader with over 3.5 decades experience building digital products in multiple sectors.
He is the Founder of Products for Good, helping startup founders avoid costly product mistakes so they can create more good in the world, and Product Director at Rootquotient, a product engineering company.
Living in Toronto, he teaches Design Thinking at Schulich School of Business, York University.
Moshe co-hosts the Product for Product Podcast, talking about tools, frameworks and books that help product professional in their jobs.
Loved by learners from world’s top companies
FAQs
This course provides product managers with essential business knowledge (financial metrics, market analysis, strategy) and technical understanding (software architecture, development processes, data management) needed to excel in modern product roles. It's designed to help PMs communicate effectively with both business stakeholders and engineering teams while making informed product decisions.
Product managers must operate at the intersection of business and technology. This course equips you with the dual foundation needed to understand market dynamics, evaluate business opportunities, collaborate with technical teams, and make strategic decisions that balance business viability with technical feasibility. It's essential for anyone looking to transition into PM roles or strengthen their existing skillset.
While no specific technical or business background is required, familiarity with basic UX research principles and design thinking methodologies will help you get the most from this course. We recommend completing the UX Research and Design Thinking courses first to understand user-centered product development approaches.
For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.
However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design briefs, and thorough assessments.
Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.