Market opportunity evaluation

Market opportunity evaluation weighs potential rewards against required investments and risks. This analysis combines market size, growth rate, competition intensity, and your ability to win. Good opportunities balance attractive markets with realistic execution paths.

Evaluate market attractiveness using size, growth, and profitability metrics. Assess competitive dynamics through market concentration and differentiation potential. Judge execution feasibility based on required resources, capabilities, and timing. Score each dimension to compare opportunities objectively.

The best opportunities often hide in market transitions like regulation changes, technology shifts, or business model innovations. These moments reset competitive advantages and create openings for new entrants. Watch for markets where customer satisfaction lags despite high spending.