Competitive pricing analysis

Competitive pricing analysis examines what similar products charge to inform your pricing strategy. It's not about copying competitors but understanding market positioning and customer expectations. This analysis reveals pricing gaps and opportunities in your market.

Start by mapping direct and indirect competitors. For a note-taking app, direct competitors might include Evernote or OneNote offering similar digital note solutions, while indirect competitors could be physical notebooks or voice memo apps solving the same need differently.

Once competitors are mapped, document their pricing tiers, features included, and target segments. Pay attention to how they communicate value alongside price.

Look beyond the numbers. Why do some competitors charge premium prices? What justifies discount positioning? Understanding these dynamics helps you position your product strategically rather than simply undercutting others.