Assess potential upside and opportunity size

Strategic themes must promise significant value. Quantify the potential upside to ensure themes deserve strategic focus. Model the business impact of successfully executing each theme. If "Remove friction from remote teamwork" succeeds, how much might customer retention improve? What's the potential for expanding within existing accounts? Build conservative, likely, and optimistic scenarios.

Consider compound effects. Better collaboration might increase user engagement, improve retention, and drive referrals. Strategic themes often create multiple value streams.

Evaluate competitive advantage. Some themes create temporary benefits while others build lasting moats. Prioritize themes that create sustainable differentiation, not just short-term gains. Set upside thresholds for strategic themes. A theme should promise at least 10x return on investment to deserve strategic focus. This ensures you're not just making incremental improvements but driving transformational change.