Experimentation Design Exercises
Explore hands-on “Experimentation Design” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

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A/B testing in UX

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Prototype

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Wireframes allow for rapid testing

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Draft a user test plan
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How much should you prototype?

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Iterative prototyping
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Benefits of prototyping
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Testing with prototypes

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High-fidelity prototypes

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Low-fidelity prototypes

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Present and preview prototypes

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Explorative prototyping

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Prototyping and testing

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Evaluative prototyping
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Assumption testing tools

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Prototyping context

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Fidelity

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Cardboard prototyping

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Selecting the method
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How to phrase assumptions

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Practice parallel prototyping
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What’s an assumption?

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Assign team members to conduct interviews
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Test assumptions, not just ideas
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The importance of systematic evaluation
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Prioritize your ideas based on expected outcomes

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Treat ideas like a scientist
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Decide on the actions based on the results

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Understanding A/B test types
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Testing
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When to run assumption tests
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Testing product features effectively
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Ask hypothesis-driven questions
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Test desirability
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Create a questioning framework
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Red team exercises and adversarial testing
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Prototype
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Implementing A/B testing for retention
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What are experiments
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Defining control groups

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Determining sample size requirements

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Understanding A/B test fundamentals
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Using metrics to resolve disagreements
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Testing hallucination detection systems

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Prototyping

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What’s a prototype?
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Avoiding testing biases
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Validating statistical significance
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Implementing continuous testing cycles

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