Test desirability

Prototyping is a powerful way to test if people actually want or need a product — a concept known as desirability. By creating a tangible model of your idea, you can gather real feedback from potential users before investing heavily in development. For example, imagine a food delivery app considering a new feature for personalized meal recommendations. By prototyping this feature within the app and allowing a select group of users to try it out, the company can gauge interest and see if it enhances the user experience.

Prototyping helps answer critical questions: Does anyone need this product? How important is this need in their daily lives? Is our solution significantly better than what's already available?