Assign team members to conduct interviews

In customer interviews, it’s best if the product trio — comprising the product manager, designer, and software engineer — participates together. This collaborative approach ensures that all key perspectives are represented and the team stays aligned on customer insights. While not everyone needs to ask questions during the interview, one person can lead the conversation while the others observe and take notes.

It’s important that all three roles become proficient at conducting interviews. If only one person handles all the interviews, the team risks missing out on diverse insights and regular feedback loops. When everyone can take turns leading interviews, the team builds a stronger habit of interviewing regularly, creating a more dynamic and collaborative discovery process.