A continuous mindset encourages teams to think like scientists in product development. Instead of assuming an idea or solution will work, they treat it as a hypothesis that needs testing. Teams gather evidence, run experiments, and uncover assumptions to validate their ideas before fully committing.

In continuous discovery, experimentation helps teams quickly and efficiently explore different solutions. By using methods like A/B testing, prototypes, and user interviews, they can see what works and what doesn’t without spending too much time or resources. This approach reduces risk and ensures decisions are based on real data and insights.