Customer Journey Mapping Exercises
Explore hands-on “Customer Journey Mapping” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

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Service blueprint

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Experience map

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Customer journey map

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Empathy map

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Storyboard

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Create your states

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Key activities

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Channels

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Customer relationships
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Use visual mapping

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The primary lines

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Customer lifetime value (CLTV)

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Structure the opportunity space

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Key resources
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Best timing for mapping opportunity space

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Churn and customer feedback loops

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Journey mapping
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Identifying key touchpoints in the user lifecycle

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Integrating feedback loops into the customer journey

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Understanding the basics of customer journey mapping
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Measuring the impact of journey map improvements
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Creating journey maps for different user segments
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Visualizing the path to user activation and engagement

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Mapping the onboarding experience for new users
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Building the business case

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Service blueprint

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Connecting digital and physical touchpoints
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Matching map types to business objectives

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User journeys
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Recognizing churn risk indicators in journey maps
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Choosing maps for product development

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Stakeholder mapping

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Analyzing emotional highs and lows in the journey

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User flows and task flows

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Customer journey mapping

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The Kano model
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Experience map

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Building layer hierarchy

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Create sprint-ready insights

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Identifying friction points in the customer journey
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Leveraging journey maps for personalization strategies

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The pain points layer
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Connect touchpoints to KPIs
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When to create customer journey maps
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Build data-driven mapping systems

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Factor in your UX goals
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Current-state maps

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The touchpoints layer

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Navigation patterns
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