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Service blueprint
Exercise

Service blueprint

Experience map
Exercise

Experience map

Customer journey map
Exercise

Customer journey map

Empathy map
Exercise

Empathy map

Storyboard
Exercise

Storyboard

Create your states
Exercise

Create your states

Key activities
Exercise

Key activities

Channels
Exercise

Channels

Customer relationships
Exercise

Customer relationships

Exercise

Use visual mapping

The primary lines
Exercise

The primary lines

Customer lifetime value (CLTV)
Exercise

Customer lifetime value (CLTV)

Structure the opportunity space
Exercise

Structure the opportunity space

Key resources
Exercise

Key resources

Exercise

Best timing for mapping opportunity space

Churn and customer feedback loops
Exercise

Churn and customer feedback loops

Journey mapping
Exercise

Journey mapping

Exercise

Identifying key touchpoints in the user lifecycle

Integrating feedback loops into the customer journey
Exercise

Integrating feedback loops into the customer journey

Understanding the basics of customer journey mapping
Exercise

Understanding the basics of customer journey mapping

Exercise

Measuring the impact of journey map improvements

Exercise

Creating journey maps for different user segments

Exercise

Visualizing the path to user activation and engagement

Mapping the onboarding experience for new users
Exercise

Mapping the onboarding experience for new users

Exercise

Building the business case

Service blueprint
Exercise

Service blueprint

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Matching map types to business objectives

User journeys
Exercise

User journeys

Exercise

Recognizing churn risk indicators in journey maps

Exercise

Choosing maps for product development

Stakeholder mapping
Exercise

Stakeholder mapping

Analyzing emotional highs and lows in the journey
Exercise

Analyzing emotional highs and lows in the journey

User flows and task flows
Exercise

User flows and task flows

Customer journey mapping
Exercise

Customer journey mapping

The Kano model
Exercise

The Kano model

Exercise

Experience map

Building layer hierarchy
Exercise

Building layer hierarchy

Create sprint-ready insights
Exercise

Create sprint-ready insights

Identifying friction points in the customer journey
Exercise

Identifying friction points in the customer journey

Exercise

Leveraging journey maps for personalization strategies

The pain points layer
Exercise

The pain points layer

Exercise

Connect touchpoints to KPIs

Exercise

When to create customer journey maps

Exercise

Build data-driven mapping systems

Factor in your UX goals
Exercise

Factor in your UX goals

Exercise

Current-state maps

The touchpoints layer
Exercise

The touchpoints layer

Navigation patterns
Exercise

Navigation patterns

Exercise

Connect metrics to business impact