Customer Journey Mapping Exercises
Explore hands-on “Customer Journey Mapping” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
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Service blueprint
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Experience map
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Customer journey map
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Empathy map
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Storyboard
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Create your states
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Key activities
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Channels
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Customer relationships
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Use visual mapping
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The primary lines
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Customer lifetime value (CLTV)
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Structure the opportunity space
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Key resources
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Best timing for mapping opportunity space
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Churn and customer feedback loops
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Integrating feedback loops into the customer journey
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Journey mapping
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Service blueprint
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Identifying key touchpoints in the user lifecycle
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Understanding the basics of customer journey mapping
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Measuring the impact of journey map improvements
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Choosing maps for product development
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Creating journey maps for different user segments
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User flows and task flows
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Current-state maps
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Visualizing the path to user activation and engagement
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Mapping the onboarding experience for new users
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Experience map
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Building the business case
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Building layer hierarchy
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Connecting digital and physical touchpoints
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Matching map types to business objectives
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Create sprint-ready insights
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Selecting relevant layers
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Establish feedback loops
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Measuring journey mapping ROI
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User journeys
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Recognizing churn risk indicators in journey maps
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The pain points layer
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When to create customer journey maps
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Stakeholder mapping
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Factor in your UX goals
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Analyzing emotional highs and lows in the journey
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Customer journey mapping
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The Kano model
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Connect metrics to business impact
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Future state maps
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Customizing layers for personas
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