Building layer hierarchy

Layer hierarchy determines which information viewers see first and what stories dominate the narrative. Primary layers should directly support your map's core purpose, while secondary layers provide supporting context. This visual hierarchy guides stakeholders through complex information without overwhelming them. Position your most critical layers at eye level, typically starting with actions and emotions.

Establish hierarchy through visual weight and positioning. Use larger fonts, bolder colors, and more prominent placement for primary layers. Actions and emotions often sit at the top since they tell the human story. Supporting layers like backend processes or metrics can use subtler styling. Some teams create expandable layers that show summary information by default but reveal details on demand.

Also consider your audience when building hierarchy. Executive viewers might need emotions and business metrics prominently displayed, while technical teams require backend processes and system touchpoints emphasized. Create layer templates for different audiences, maintaining consistent information while adjusting visual prominence. The right hierarchy ensures viewers quickly grasp key insights without missing important supporting details.