<?xml version="1.0" encoding="utf-8"?>
A/B testing
Exercise

A/B testing

Testing for sufficient contrast
Exercise

Testing for sufficient contrast

Readability scores
Exercise

Readability scores

Exercise

Common types of mobile testing

Choosing palettes to test
Exercise

Choosing palettes to test

Color testing methods
Exercise

Color testing methods

Exercise

Useful metrics in microcopy testing

Cloze testing
Exercise

Cloze testing

Testing frequency
Exercise

Testing frequency

Exercise

User acceptance testing

Testing for color perception
Exercise

Testing for color perception

Exercise

Quick exposure tests

Highlighter test
Exercise

Highlighter test

Exercise

A/B testing for conversions

Comprehension survey
Exercise

Comprehension survey

Functional testing
Exercise

Functional testing

A/B testing
Exercise

A/B testing

Exercise

Manual vs. automated testing

Brand perception
Exercise

Brand perception

Exercise

Drop-off

Click tests
Exercise

Click tests

Why it's important to test color
Exercise

Why it's important to test color

Test early, test often
Exercise

Test early, test often

Comprehension
Exercise

Comprehension

Exercise

QA vs. user testing

Exercise

Testing in real environments

Conversion
Exercise

Conversion

Testing for usability
Exercise

Testing for usability

Time spent
Exercise

Time spent

Incorporating feedback
Exercise

Incorporating feedback

Why you should test mobile apps
Exercise

Why you should test mobile apps

Exercise

Testing across devices

Exercise

Types of assumption tests

Exercise

Focus on strategic, data-driven testing

Exercise

Test prioritization

Exercise

Sample size calculation

Test hypothesis creation
Exercise

Test hypothesis creation

Understanding A/B test types
Exercise

Understanding A/B test types

Exercise

Testing

Exercise

Statistical significance

Control group setup
Exercise

Control group setup

Exercise

Implementing A/B testing for retention

Exercise

Test duration planning

Exercise

What are experiments

Exercise

Multivariate testing

Correlation vs causation
Exercise

Correlation vs causation

Exercise

Segment-based testing

Exercise

Avoiding testing biases

Exercise

Results interpretation

Selecting testable strategies
Exercise

Selecting testable strategies