Conversion

Conversion rate is the percentage of users who complete a desired action, such as making a purchase, signing up, or downloading content. Conversion events aren’t limited to profit-based actions. They include any activity that drives engagement, like reading articles or spending time on a site.

Microconversions track secondary actions, such as clicking a link or scrolling, which contribute to engagement. The measurement period should align with the product’s update cycle, as monthly changes in copy or design can affect metrics.^[1]

High conversion rates and good comprehension reflect effective, user-centric content. Tools like click tests and A/B testing help track if microcopy builds user confidence and encourages engagement.