A/B testing for conversions

Once you've developed your product based on user behavior and feedback, you can use A/B testing to further improve conversions. A/B testing compares two designs to see which one performs better. It's most effective when your website already has traffic; otherwise, the testing may take too long.

When testing color, focus on one element at a time. For example, the color of a button can significantly impact the effectiveness of a CTA, making it a key element to test individually for conversions. In 2011, the marketing automation platform Performable tested its "Get Started Now!" button by comparing a red version against its usual green one. The red button resulted in a 21% increase in conversions.^[1]

Does this mean red is the best CTA color? It worked for their website, but it doesn't guarantee the same result for yours. A/B testing helps determine which color your audience responds to best.