Scholar – Pricing Page for SaaS Education Platform

Positive Aspects:

• Background: The choice of a grid pattern background complements the content presentation, enhancing the overall visual appeal.
• Inviting CTA: Usage of large, simple CTA effectively encourages user interaction.
• Clear Billing Plans: The page clearly guides users through the plans available.
• Social Proof: Incorporating testimonials adds credibility and trustworthiness to the offering.

Areas for Improvement:

• Social Proof Presentation: This appears to have a slight imbalance in the presentation of the content/card. A few more iterations could help to achieve better alignment and visual harmony.

Great work!

Nice job at keeping this page simple and clear.

Where I can see an improvement is with the 'what's included'. UX research shows us that users don't read text strings (or at least find it difficult to absorb the information), and specifically when comparisons are involved for similar products it's really nice to show the user in a clear table format which features and included and which are not, per plan so it's easier to compare and know what they get for their money. This also means you can choose the features to highlight, from those that you know are most important to users (and hence generate sales faster for the plan that has those indispensable features).

The design is well presented, the content is evenly allocated, the white items are balanced, and the details are very suitable. I have the best compliments for you.

Note: The testimonial is in an inappropriate position.

Share: With my experience, you should place it below the price list. This helps your content to be more focused and helps customers have a higher rate of clicking the buy button. Only when the content above is not convincing, is the testimonial a good thing to retain customers.

Your design looks clean, structured and easy scannable as expected from SaaS platforms in general.

One point: I am curious how target users perceive the sparse color scheme in your design.

Overall, a good work.

You definitely managed to create a sophisticated and minimal look and feel. Very well designed, good job here.

I agree with the previous reviews about the comparison of plans and positioning of social proof elements and want to leave you my thoughts on the design.

1 - You have placed „Home“ as a navigation link in the menu, but I am missing the „Pricing“ here. This seems unusual because users will click on the logo to navigate to the homepage. Since pricing is a crucial part of the decision-making for subscribing to a product, it would be beneficial to the IA to have it in the menu, rather than „Home“.

2 - The minimal design concept for the product looks a little bit too „Mid-Fi“ in my opinion. At least the recommended plan should have a drop of colour to make it stand out from the other options. Maybe a coloured background for the „RECOMMENDED“ headline or highlighting the card frame would work to make it look more engaging.