Online store - Prototype

Project Decision-Making Process & Rationale

When starting this project, my main goal was to create a smooth, intuitive, and enjoyable shopping experience — one that feels natural for users while still being visually appealing and efficient. I wanted to think like a user, not just a designer, and ask: “If I were shopping here, what would I expect to see next? What would make me stay and complete my purchase?”

1. Understanding the User Journey

Before jumping into design, I mapped out a simple yet realistic user journey:

• Browsing products – Users land on the app curious and want to explore.
• Adding items to cart – They see something they like and want to buy it.
• Managing favorites – Sometimes they aren’t ready to purchase but want to save items for later.
• Reviewing their profile – They want a quick way to check their information, history, and preferences.

This journey became the backbone of my design decisions — each screen should connect smoothly to the next, reducing friction and confusion.

2. Decision-Making & Priorities

My priority was to keep things simple, clean, and user-friendly:

• Shopping Cart: Designed to be clear and easy to edit. Users can adjust quantities or remove items with minimal effort.
• Favorites List: Placed prominently so users can return to saved products without searching again.
• Profile Section: Gives users a sense of control — they can check orders, update info, and feel connected to the platform.

I also focused on consistency: typography, buttons, and icons follow the same visual style so that users feel at ease navigating the app.

3. Design Choices & Rationale

• Colors: Chose a clean palette to keep focus on the products, not overwhelm users.
• Buttons & CTAs: Made them visible and easy to tap, especially for mobile users.
• Navigation: Designed for quick switching between cart, favorites, and profile — minimizing frustration.
• Micro-interactions: Added smooth transitions to make the experience feel polished and alive, encouraging users to explore more.

4. Human-Centered Thinking

Every decision came back to one question: “How will this make the user feel?”

• Will they feel confident about their purchase?
• Will they feel in control when managing their cart?
• Will they feel understood when they see their favorites saved?

The design isn’t just about functionality — it’s about building trust and creating an experience that users enjoy enough to return to.

5. Outcome

This prototype shows the core flows — product purchase, shopping cart, favorites list, and profile view — all working together in one seamless experience. It’s not just a collection of screens, but a story of how users interact with the platform from discovery to checkout.