KTM India (Design + Prototype)

Project Overview:

Worked on enhancing the connected digital experience for KTM India riders through mobile and in-dash applications. As part of Bajaj Auto’s Digital Innovation team, I contributed to the design and evolution of KTM’s Ride Command app, a connected platform that integrates vehicle data, navigation, ride stats, and personalization features for KTM motorcycles.

Key Contributions:

• User-Centered Design: Conducted user interviews with KTM riders and service technicians to understand their pain points with existing tools and the expectations from premium motorcycle riders in India.
• Feature Design: Designed intuitive UI/UX for key modules like Turn-by-turn navigation, Ride stats dashboard, Bluetooth pairing flow, and Bike health diagnostics.
• Cross-platform Consistency: Ensured a seamless experience across the mobile app (iOS & Android) and the TFT dash interface.
• Design System: Helped refine a scalable design system tailored for automotive-grade interfaces, focusing on visibility, responsiveness, and safety during rides.
• Collaboration: Worked closely with product managers, developers, and embedded systems engineers to align designs with hardware capabilities and firmware limitations.

Impact:

• Improved user engagement metrics (e.g., pairing success rate, app usage retention).
• Played a critical role in delivering UX flows that contributed to KTM’s growing adoption of smart features in India.
• Helped KTM maintain its premium, tech-forward brand perception among Indian users.