Insightify: Pricing Page for SaaS Platform

Insightify is a cutting-edge analytics platform designed to help you gain actionable insights from your data.

Whether you're a startup striving for growth or an established enterprise seeking to optimise operations, Insightify offers unparalleled features and functionalities tailored to meet your unique needs.

• Desktop prototype
• Mobile prototype

Pricing

Pricing options are designed to cater to businesses of all sizes and stages of growth, providing flexible and scalable analytics solutions to meet diverse needs and budgets.

By labelling the Premium plan as "popular," it creates a sense of value and validation among potential customers. They may perceive this plan as the most preferred choice by other users, leading them to believe it offers the best features and benefits.

Offering a 10% discount on annual plans incentivises longer-term commitments, providing cost savings for customers and predictable revenue streams for the business while reducing churn and enhancing customer loyalty.

Design

The pricing cards are designed to be as clear and concise as possible, with a lean and minimalistic design that places emphasis on the price and primary calls to action.

The choice of purple as the primary colour in the design is deliberate, aiming to evoke a sense of trust, creativity, and sophistication. Additionally, purple is known for its association with innovation and insight, making it an ideal choice for a platform focused on analytics and data-driven decision-making.

An FAQ section on the pricing page enhances transparency, addresses common questions, builds trust, educates customers, and helps to improve conversion rates by providing clarity and reducing friction in the decision-making process.

The Figma prototypes provide interaction and utilise variables for dynamically switching content and colour themes (Use left/right cursor keys to switch between light/dark modes).