Find your practice at Yoga Institute

Yoga Institute is a concept platform that provides a range of yoga classes according to users' preferences and objectives. It strongly emphasizes community experiences, a large selection of classes, both on-site and online, flexible membership options, top instructors, and expert professionals. My UI design served as the basis for the UX copy.

Visual Elements:

• Hero Image: The dominant visual is a striking photograph of a woman performing a yoga pose against a natural backdrop (likely a beach or rocky shoreline).
  • Purpose:
    • Visually capture the essence of yoga: flexibility, strength, and connection with nature.
    • Creates an aspirational image, inviting visitors to envision themselves achieving similar poses and benefits.
    • The pose is pointing towards the desired action by clicking the button in the right corner.
• Color Palette: The page uses a predominantly cool color scheme with shades of blue and white.
  • Purpose:
    • Blue evokes feelings of calmness, trust, and stability, which are relevant to yoga and wellness.
    • The clean, white background provides a sense of clarity and simplicity.
• Typography: The headings use a bold, modern typeface, while the body text is clean and legible.
  • Purpose:
    • Bold headings draw attention to key messages.
    • Legible body text ensures readability and accessibility.
• Navigation Bar: A minimalist navigation bar at the top includes links to "Services", "Classes", "Trainers", and "Membership".
  • Purpose:
    • Provide clear and concise navigation for users to explore the website's content.
    • The sign-in button is also located on the top right.
• Counters: Three counters at the top of the content area highlight key statistics: "100+ Certified trainers," "15 Years of experience," and "12+ Awards won."
  • Purpose:
    • Establish credibility and authority by showcasing the institute's expertise and achievements.
    • Builds trust by demonstrating a track record of success.
• Buttons: Two prominent buttons, "Get started" and "Explore classes," are below the main heading.
  • Purpose:
    • Provide clear calls to action, guiding users toward desired actions.
    • They are well placed and stand out to the viewer.
• Hamburger menu: The hamburger menu is located on the top left of the page.
  • Purpose:
    • To allow the page to be responsive and to allow for more content to be placed within the navigation bar, if needed.

UX Writing Choices:

• "Find your center. Discover your yoga."
  • Reasoning:
    • "Find your center" speaks to the emotional and mental benefits of yoga, emphasizing mindfulness and inner peace.
    • "Discover your yoga" suggests a personal journey of exploration and self-discovery.
    • The sentences are short and easy to read.
• "We believe in the power of personalized yoga. Explore a variety of styles in a welcoming and supportive environment."
  • Reasoning:
    • Highlights the institute's commitment to personalized instruction and a diverse range of yoga styles.
    • Emphasizes the importance of a welcoming and supportive community.
• "Get started" and "Explore classes" buttons:
  • Reasoning: "Get started" is a direct and actionable call to action, encouraging immediate engagement.
    • "Explore classes" allows users to research the classes that are offered by the yoga institute.
    • Both are short and to the point.
• Counters with clear labels:
  • Reasoning: The counters provide concrete evidence of the institute's expertise and experience.
    • The labels are concise and easy to understand.
    • They add credibility to the website.

Overall Conclusion:

Both UX writing and the design choices prioritize clarity, credibility, and emotional connection, encouraging visitors to explore the Yoga Institute and begin their yoga journey.